ModaFlo vs Faire: Own Your Buyers vs. Rent a Marketplace

Faire is excellent for brand discovery — especially for emerging brands looking for their first wholesale buyers. But the marketplace model comes with trade-offs: • **High commissions** eat into margins (15-25% vs ModaFlo's 2.5%) • **Faire owns the buyer relationship** — you can't always contact buyers directly • **Race to the bottom** — marketplace dynamics push toward lower prices • **No creative tools** — You can't build lookbooks or line sheets on Faire • **Limited data** — You see orders, but not buyer engagement or browsing behavior Many brands use Faire for discovery and ModaFlo for direct relationships once a buyer relationship is established.