Comparison
Shopify added B2B features to its platform. But is a DTC-first tool the right choice for fashion wholesale?
Shopify is an incredible DTC platform, and their B2B features are improving rapidly. But Shopify B2B is fundamentally a B2B layer added to a DTC platform — it wasn't built from the ground up for fashion wholesale.
Fashion wholesale has unique requirements: seasonal collections, size-run matrices, colorway variants, market-week workflows, and buyer relationship management. These aren't just features — they're fundamental to how the business operates.
| Feature | ModaFlo | Shopify B2B |
|---|---|---|
| Built For | Fashion wholesale | General B2B |
| Starting Price | $49/mo | $79/mo (Shopify) + B2B |
| Size-Run Matrix | ||
| Colorway Variants | ||
| Seasonal Collections | ||
| Digital Line Sheets | ||
| Virtual Showroom | Theme-based | |
| AI Design Tools | ||
| Lookbook Builder | ||
| Order Pipeline (approve/reject) | ||
| DTC + B2B Same Platform | B2B only | |
| Payment Processing | Stripe Connect | Shopify Payments |
If your primary business is DTC and you do some wholesale on the side, Shopify B2B is a reasonable choice — it keeps everything in one platform.
If wholesale is a core revenue channel and you need fashion-specific tools (line sheets, size matrices, seasonal planning, AI), ModaFlo is purpose-built for the job. Many brands use both — Shopify for DTC and ModaFlo for wholesale — connected via our Shopify integration.
