Apparel

Built for Apparel, by Apparel People

From ready-to-wear to contemporary, from streetwear to luxury — FashionFlo understands the specific workflows of apparel wholesale.

Wholesale Software for Apparel Brands

Apparel wholesale is complex. Multiple seasons, hundreds of SKUs across size and color matrices, different pricing for different buyer tiers, and a selling calendar tied to market weeks and trade shows. Generic tools can't handle this.

FashionFlo was built from day one for the apparel industry's unique requirements. Every feature — from our size-run matrix to our seasonal collection structure — reflects how apparel brands actually operate.

Apparel-Specific Features

Size-Run Matrix

Full size-run ordering from XXS to 3XL with bulk quantity entry — the way buyers actually order apparel.

Colorway Management

Manage unlimited colorways per style with individual images, availability, and pricing.

Seasonal Structure

Organize by season (SS26, FW26, Pre-Fall) with delivery windows and order deadlines.

Style Categories

Filter by tops, bottoms, dresses, outerwear, and custom categories specific to your range.

Buyer Tier Pricing

Set different wholesale prices for key accounts, independents, and department stores.

Market Week Mode

Optimize your portal for in-person selling at trade shows and market appointments.

Ready to Modernize Your Apparel Wholesale?

Join the brands already running their wholesale on FashionFlo.

Frequently Asked Questions

Is FashionFlo suitable for both womenswear and menswear?+

Absolutely. FashionFlo supports any apparel category — womenswear, menswear, children's wear, genderless, and more. Size charts and categories are fully customizable.

Can I manage both wholesale and DTC in FashionFlo?+

FashionFlo is focused on wholesale. For DTC, we integrate with Shopify so your inventory and pricing stay synchronized across channels.