Wholesale Management
Wholesale That Runs Itself
Your buyers expect digital. Your team is stretched thin. FashionFlo replaces the spreadsheets, email chains, and disconnected tools with one intelligent wholesale platform.
$450B+
Global fashion wholesale market
72%
Of brands still use spreadsheets
23 hrs
Average weekly admin per brand
14 days
Free trial, no card required
The Fashion Wholesale Problem Nobody Talks About
Fashion wholesale runs on relationships — but it drowns in operations. The average wholesale brand spends 23 hours per week on order processing, line sheet updates, pricing reconciliation, and buyer communications. That's nearly three full workdays lost to administration.
Meanwhile, buyers have moved on. They expect the same seamless digital experience from your brand that they get from consumer e-commerce. A PDF line sheet emailed once per season doesn't cut it anymore.
FashionFlo was built to solve both problems simultaneously: eliminate operational overhead and give buyers a purchasing experience they actually want to use.
One Platform, Every Wholesale Workflow
Built for Fashion, Not Adapted From B2B
Generic wholesale platforms think in SKUs and units. FashionFlo thinks in collections, colorways, size runs, and delivery windows. Every screen, every workflow, every data model was designed around how fashion wholesale actually works — from pre-season presentations to in-season reorders.
- Seasonal collections with configurable delivery windows
- Size-run matrices (XXS–3XL) with colorway variants
- Pre-season, at-once, and reorder workflows
- Trade show mode for iPad-friendly in-person selling
- Buyer-specific pricing tiers and minimums
AI That Replaces Headcount
Small teams can't afford a dedicated wholesale coordinator, a copywriter, and a data analyst. FashionFlo's AI layer handles all three — generating product descriptions, identifying high-intent buyers, surfacing trend signals, and automating the follow-up cadence that turns browsers into orders.
- Product descriptions generated from photos in your brand voice
- Buyer intent scoring based on portal engagement
- Trend intelligence from runway to retail
- Automated follow-up sequences triggered by buyer behavior
“We were spending two full days a week just updating line sheets and chasing order confirmations. FashionFlo automated all of it. Our wholesale revenue is up 40% with the same team.”
Frequently Asked Questions
How is FashionFlo different from generic B2B wholesale platforms?+
FashionFlo is purpose-built for fashion. We support seasonal collections, size-run matrices, colorway variants, delivery windows, and the specific buying patterns of fashion wholesale. Generic platforms force you into a product-quantity model that doesn't reflect how your business works.
Can I connect FashionFlo to my Shopify store or ERP?+
Yes. FashionFlo integrates with Shopify, QuickBooks, Xero, NetSuite, and any system that accepts webhooks. Orders, inventory, and pricing sync automatically.
How fast can I get set up?+
Most brands go live in a single afternoon. Import your catalog via CSV, configure your pricing tiers, and share your first line sheet link. Our onboarding wizard handles the rest.
What does it cost?+
Plans start at $49/month for emerging brands and scale to $399/month for enterprise labels. A 2.5% platform fee applies to payments processed through Stripe Connect. No setup fees, no long-term contracts.
Do my buyers need to create accounts?+
No. Buyers can browse your collections and submit orders via shared links without creating an account. For returning buyers, optional accounts enable order history, saved carts, and faster reordering.